The Media And Entertainment Information Technology Essay

The Media And Entertainment Information technology EssayThe Media and Entertainment industry is that sector of production line which provides consumers the service and products which keep them updates as well as busy. This sector includes print media, television, radio, film entertainment, video games and casinos.Today this industry can is heavily dependent on the technology. Thus, media and entertainment industry and technology grow overturn in hand. The evolution of this industry has brought into practise new business practises and technologies.Enterprise Resource PlanningEnterprise Resource planning is a computer establish system to integrate business management practises and latest technology. The system integrates various processes of an organisation and helps to achieve the goal of the organisation. Thus, ERP includes the following components Business counseling Practises, Information Technology and Business objectives.In other words, ERP is package that helps in collectin g and distributing scattered information across the various departments of an organisation. Thus, at the heart of ERP is centralized information horde to acquire information from and supply information to other servers in each department.ERP software architecture includes the various enterprise functions. It includes military man Resources, Supply Chain Management, customer Relationship Management, Finance/Accounts and Manufacturing.Formerly, ERP were used in large ordered series industries. But today ERP is used in all kinds of organisation irrespective of field and scale of operation.AdvantagesIt establishes a perfect integration of all the functional areas.The system streamlines various business processes and workflows. in that location is smooth flow of information across various departments of the organisation.There is an increase in efficiency, performance and productive levels by the use of ERP.It helps in taking decisions, thus enhances forecasting.Improve customer ser vice and satisfaction.The Ideal ERP SystemAn ERP is considered to be ideal if it integrates all the below mentioned processes of the organisationManufacturing Engineering, material planning, production processes, resource planning, workflow management, quality control etc.Financials Accounts, fixed assets, ledger, cash management and billing.Human Resource Recruitment, training, stab rules, attendance, payroll, compensationsSupply Chain Management -Inventory management, sales order administration, supply chain planning, supplier scheduling, supply transportation and distribution.Customer Relationship Management Service, commissions, sales and marketing, customer contact and sales support.Data Warehouse Information storehouse that can be accessed by organisation, suppliers, customers and employees.ERP VendorsCase StudyCompany Melco exceed EntertainmentERP Software Microsoft propellings AX 2009 ERP SolutionCompany OverviewMelco treetop Entertainment is owner and developer of casino resort in Macau. The companionship got listed in NASDAQ in 2006 raising in excess of US$1.14 billion in the process. The company aims to provide the best entertainment experience in Macau. It has 40 different business entities. The company has various properties like City of Dreams, which fulfils the companys goal. The company is one of the largest employers in Macau with more than 10,000 employees.Business ChallengeThe company had no prior experience in using a ERP system for all its 40 business entities. Each department functioned on its own.As Melco got listed on NASDAQ it faced strict requirements to meet in the global market. Further, Melco had to meet the requirements of Macau gambling regulations. Thus, Melco Crown Entertainment Needed an ERP which could comply to all this rules.The companys HR and Finance faced challenges due to the heterogeneous nature of business. The prison term consumed was more and increase in the number of employees made it difficult and costl y to support.Further, the nature of business made the company realise the need of better selective information visibility and management. Thus, the company needed a centralised knowledge management and timely access to business data.Also, the company wanted to improve its productivity and security.The company had a very short time meet all these challenges and implement a ERP solution due to its other on-going projects.SolutionThe company studied and analysed trio different ERP products. But it was Microsoft Dynamics AX that suited the most for Melco Crown Entertainment.In the words of Mr. Roger Seshadri, Senior Vice President and Chief Information Officer, Melco Crown Entertainment, Microsoft Dynamics AX 2009 ERP Solution has all the ingredients of a world-class enterprise product. We wanted an ERP system with excellent usability and good bang for our buck. Dynamics was the clear choice.Microsoft Dynamic AXMicrosoft Dynamic AX is the most easy to use enterprise resource planning s olution for small and large scale organisation. It provides the user with software tools which are compatible with tools used every day like MS office. This ERP software makes people in organisation work more efficiently, manage data and gives a competitive edge in global market.For companies in the media and entertainment business, the advancement in technology and era of digital media has brought immense complexity to the industry. Organisations that exsert with outdated business management solution may fail to survive in this market. Thus, Microsoft Dynamic AX is one business solution that has helped this industry in the following mannerIt manages resources more efficiently. It helps in keeping track of production crew, talent, and other tangible resources more efficientlyIt reduces cost of operation by minify the manpower.Various business intelligence tools help produce project report, graphs easily.The software integrates data from all the various aspects of media industry. T hus, giving the company better data visibility and provides information when required.Media industry is constantly in touch with its customers though it products and service. Microsoft Dynamic fosters betters relationship between the organisation and its customers by maintaining proper track of their order and customer satisfaction.Impact on Melco Crown EntertainmentThe implementation of Microsoft Dynamic ERP solution overcame all challenges faced by the organisation. This software was a great success for Melco Crown. Today, success of Melco Crown can also be attributed to this business solution. Thus, benefits provided by the software areIncrease in productivity This ERP significantly increased the employee productivity at Melco Crown Entertainment. Dynamics AX integrated all the application of various business entities, reducing the complexity. The conventional interface of Dynamic AX avoided the complexity of interchange management and training.Improvement in business processes and compliance It has provided business process re-engineering and standardisation across all the entities. Most of the process are automated, making slight labour work. Dynamic AX has provided a robust financial system with process and system controls, security, workflows and audit trial. The payroll for 10,000 employees is executed faster. The system also manages Macau and Hong Kong labour laws and tax requirements.Centralized Information management Real time access to information has made Melco Crown Entertainment a tough competitor in the entertainment industry. With integrated and timely information availability has improved the decision making pocess, which helps in planning future goals.Lower IT costs The company has been commensurate to fulfil the demanding and critical business requirements with less hardware. Thus, IT team can focus on more business value jobs.